(Also, you should target computational advertising based on each user's explicit behavior, which defines a demographic of one this is much more valuable than stereotyping people as members of broad groups.)Īmazingly, partly violates the basic guideline to promote relevant newsletters in context by failing to link to its newsletters from appropriate articles throughout the site.
The net result is thus lower advertising revenues.
#Publisher examples of newsletters registration
This is presumably driven by the myth that user demographics are the way to target ads on the internet, but registration impedes usability and drives away subscribers. The main reason that the Post 's subscription interface scores less than 100% is that it requires user registration, including many nosy questions requesting personal information. The Post follows most of the guidelines for comforting users before they've subscribed, thus ensuring that more users will do so. Basically, Bush and Kerry say "give us your email address, and we'll send you some stuff." Not good in this day and age. scores much better than the presidential campaign sites in setting users' expectations for what they'll get if they subscribe to the newsletter. (A 100% score is not required because any given site often has special circumstances that make it appropriate to deviate from a few guidelines.) Still, 72% is a very respectable level on today's internet, and it's dramatically higher than the 57–58% achieved by Bush and Kerry. I prefer to see sites complying with 80–90% of usability guidelines. Okay, so 72% is certainly not a perfect score. Subscription maintenance and unsubscribingĭifferentiating newsletter from junk mail Not only is its overall rating much better, but the Post also got more points than either candidate in each of the four major newsletter usability areas.
The Washington Post handily outscores both George W. I scored the website and mailings for compliance with the design guidelines for newsletter usability derived from our recent research with users who were reading and subscribing to a large number of email newsletters. I evaluated 's subscribe and unsubscribe interfaces on September 21, 2004, and evaluated the Weekly Campaign Report newsletter itself during a four-week period from September 6 to October 3, 2004.
#Publisher examples of newsletters professional
So, I set out to answer a question: Does a professional publisher do better with its email newsletter than the campaign sites do? Result: A Grand-Slam Winner The Washington Post has a dedicated newsletter called the Weekly Campaign Report that covers many of the same issues as the candidates' newsletters. presidential candidates published newsletters with good content, but both had severe deficiencies in their content's user interface. My recent review of the Bush and Kerry campaigns' email newsletters concluded that both U.S.
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